Chemical Engineering

Industrial development of laboratory research in Chemical Engineering is diffi cult due to the lack of knowledge for researchers about business behavior and marketing strategies. Th is inability to communicate makes unable to understand the real potential of new products for fi nancial or management managers. This work presents some information for researchers to be able to understand basic concepts of economy related to the industrial implementation new processes, including examples applied to Supercritical Technology (ST). ST is ready to be widely used for the development of new products especially in the food, nutraceutical and pharmacy industry.

                                                             

In spite of the advantages about production, safety, quality, normative, proven therapeutic characteristics and marketing, the industrial implementation of ST products is scant, because their products are generally considered like simple substitutes for low market niche goods. Based on a Business Plan procedure, several tools and strategies were used to determine and quantify the industrial potential of some ST-based products. The SWOT test and Business Plan strategy were used to identify real possibilities for market application in a proper segment. New emerging opportunities about FDA or EFSA regulations, labelling, market demands and opportunities have to be exploited. New products obtained by ST were demonstrated like economically profi table, according to cost estimation, price curve and some fi nancial ratios.